This policy explains how AERUX ("we", "us", "our") collects, uses, and protects your personal information when you visit or shop with us at theaerux.com. We're a UK-based business and this policy is written to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
- Contact details: name, email address, phone number, delivery and billing address
- Order information: what you've purchased, order value, order history
- Payment information: processed securely by our payment provider, we do not store your full card details ourselves
- Device and browsing information: IP address, browser type, pages viewed, collected automatically via cookies (see our Cookie Policy)
- Communications: anything you send us via email, contact forms, or customer support
How We Use Your Information
- To process and fulfil your orders, including shipping and customer service
- To communicate with you about your order (confirmations, tracking, support)
- To send you marketing emails, only if you've opted in, and you can unsubscribe at any time
- To improve our website, products, and customer experience
- To prevent fraud and comply with legal obligations
Legal Basis for Processing
We process your data under one or more of the following legal bases: performance of a contract (fulfilling your order), your consent (marketing emails, non-essential cookies), and our legitimate business interests (fraud prevention, improving our service).
Who We Share Your Data With
We share data with trusted third parties only where necessary to run our business, including:
- Shopify, our e-commerce platform provider
- Payment processors, to securely handle transactions
- Shipping carriers, to deliver your order
- Email marketing platforms, if you've opted into marketing
- Analytics and advertising platforms, to understand site usage and measure ad performance
We never sell your personal information to third parties.
Data Retention
We keep your personal data only as long as necessary, to fulfil the purposes described above, or as required by law (for example, financial record-keeping requirements).
Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict certain processing
- Request a copy of your data in a portable format
- Withdraw consent at any time (for marketing or non-essential cookies)
To exercise any of these rights, email support@theaerux.com. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.
Children's Privacy
Our site and products are not intended for children under 16, and we do not knowingly collect personal data from children.
Changes to This Policy
We may update this policy from time to time. Changes will be posted on this page with an updated revision date.
Contact Us
Questions about this policy or your data? Email support@theaerux.com.
Last updated: September 2026